Shiseido is one of the most well-known cosmetic brands in the world. Their strength as a leader in skincare is dependent on its superior product technology. Shiseido has been one of the very few non-technology models from Japan that has managed to make it big in the global design, beauty and also cosmetic world. Leveraging its heritage as well as positive effects of its country of origin, Shiseido has been able to enter markets worldwide through offering good quality, relevant plus exciting products and solutions.